This year, Lacoste will launch a line of bags and accessories printed with the original crocodile which led to the birth of the classic embroidered logo of the French brand. It is titled Robert George , in honor of its creator.
According to legend, the “Crocodile” is the nickname that Rene Lacoste won thanks to the tenacity with which he played tennis. Thus, Robert George, a friend stylist, he designed a crocodile for fun. A Rene liked the bocetoy asked to embroider it on the white blazer was then on the court. This emblem quickly became the symbol of his international fame, and still is recognizable worldwide.
The line maintains the simplicity with the materials of fabric and metal fasteners. It consists of cloth bags, purses, shoulder bags.The call will be available in Europe since May 2011 in Lacoste stores.
Look at it twice because it is not Johnny Depp. “You’re like” say a commercial for a couple of years ago, is the designer of Weaving, Martin Churba , who is almost a regular at the tops of G7 (I have saved some where in the foreground or characterized as a clown copyright).
In this patriotic month of May gets on the skin of the character Jack Sparrow , the saga of Disney, Pirates of the Caribbean to be a hero once again in the pages of the renowned magazine. It happens that the fourth sequel of the hit film – “Pirates of the Caribbean: Navigating mysterious waters” – opens the middle of this month, and this time Churba was organized by Disney to intervene a skull pirate giant Live in Space Window of the Head of Weaving.
Churba is not only in this year’s G7 and that goes with all the special design which usually offer the magazine once a year. Each discipline will have a professional design selected for lifetime or recent merits to represent the best in their field through a personal interview.
And fans of textile design will be lucky to find not only the interview with Martin, but also a note to Ruben Troilus and Constance von Niederhäusern . They are the creators of Lobos Garza , the new design firm in Buenos Aires-author most internationally than most brands with path-after big debut in BAFWEEKgraciously welcomed me into their showroom Buenos Aires and subjected to patiently for an hour to my questions (thank you both!). The results can be read from the G7 morning.
As far as celebrity ambassadors are concerned, the female Russian tennis star, Maria Sharapova , is undoubtedly one of the best “friends” that a brand can have: it has more than 4.2 million fans on his Facebook page, which updates regularly with news of his tours, his performance on the court, and of course, historical advertisers.
As an example, the last update, a tribute to the victims of Chernobyl, already has more than 6 000 members, and over 600 comments. Undoubtedly, a friend who is worth following, and so believe the faithful sponsors of the dazzling blonde, like jewelry and watch firm Tag Heuer , Nike and Cole Haan , among others, accompanying each publication.
The blonde, who has neither a fool, to take advantage of this move relaunched its official website last March, and recently took a break from the courts to perform in Los Angeles shooting for a new campaign TAG Heuer . In it, the chronograph looks THF1 steel and ceramic white.
No wonder then that later, from the Bahamas where he was celebrating his birthday, Sharapova thanked including photo from your Facebook page mark the gift that sent him: the model Lady Steel , whose prototype was tested during the session photo. And so the brand garnered more than 5,700 “Like” and more than 900 comments from fans who came to leave his happy birthday to the player.
Even this friend of iron that TAG Heuer is on Facebook linkeo their fans the new brand fanpage , where you can see the mega launch the company made in the latest edition of Baselworld , the professional event of watches and jewelery world’s largest. It was one of the secrets in the history of the firm, the Flying Mikrograph capable of displaying 1/1000 second, one of the fastest on the market chronographs.
Thanks to the close friendship between the brand and its ambassador, Sharapova has spent six years as the face of TAG Heuer . The firm also learned to count among its stars Brad Pitt, Leonardo DiCaprio, Tiger Woods, among others, being the only Russian tennis player overall female figure today.
The shoe brand’s flagship New York contemporary lifestyle, Jimmy Choo - now controlled by TowerBrook Capital Partners - has just been acquired by the group of luxury companies Labelux GmbH. The transaction was completed in late June, and while purchase amount was not disclosed officially, the international agency Bloomberg said that was around U $ S811 million.
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As reported by both firms, the acquisition was approved by Jimmy Choo founder and current creative director, Tamara Mellon and chief executive of Joshua Schulman. Both retain their current position in the company, and would also invest in subsidiary Labelux to control established by Jimmy Choo.
Labelux is the luxury division of the German family Reimann , who also has inversions in the perfume and beauty giant, Coty Inc. , and laboratory Reckitt Benckiser . So the luxury shoe brand joins the portfolio of Labelux, which also includes the luxury shoe brand Swiss Bally -acquired in 2010 – the newyorkina Derek Lam , the British jeweler Solange Azagury-Partridge and Italian accessories, Zagliani .
At the stage when the brand was under the control of TowerBrook, from 2007 to 2011, Jimmy Choo has expanded to 60 stores and 120 own stores. In addition to shoes, Jimmy Choo has lines of handbags, accessories, clothing leather, eyewear, fragrance. Had recently also ventured into the men’s footwear market.
It’s great when the desire to promote the design of a region are good ideas and people who can carry them out. This is the case, an excellent case to be viewed carefully, of Spanish design now stomps on the city of New York , USA, through Soho Spanish Mile , the fashion and jewelery event in Soho Spanish New Yorker.
The event, similar to what in Argentina made the Foundation for Work and INTI textiles with dedicated cycle ‘s Street , involves following a circuit of the famous Manhattan neighborhood shops nurtured with leading exponents of Spanish design.
Participating brands like Agatha Ruiz de la Prada, Custo Barcelona, Mango, Pretty Ballerinas, Tous , among others. And not only that, the international supermodel, Almudena Fernandez , will be the official ambassador of the Spanish Mile Soho 2011.
The theme for this year is “Follow the Red!” (Follow the Red!), as they wear street circuit with hundreds of red scarves. Each visitor will want to follow the circuit in the first store you visit a red scarf and a map of the mile (Mile). Also offers design, get drinks and food of Spain and indigenous music of the Iberian Peninsula.
In addition, each store will receive a stamp and when they get together 5 of access to a form to participate for prizes such as a photo shoot with styling included tickets to the Custo Barcelona show at Mercedes Benz Fashion Week, Pronovias dresses, free classes at the Instituto Cervantes and purchase orders.
The sixth edition of Soho Spanish Mile will be held on Wednesday 1st juni or from 18 to 22hs. The activity is organized by the Chamber of Commerce US-Spain,
Support this meeting of the Spanish fashion and design in the U.S., Air Europa, Estrella Damm, Freixenet, Vibrant Rioja, Instituto Cervantes, Pronovias, and Room Mate Hotels. Also, the Soho Spanish Mile collaboration will Coolture Spain, Lladro and SGN Group.
As expected in each presentation of Mango , the brand had a front row of celebrities rather than nurtured.But of course this season, all eyes shifted to a special guest: Britain’s Kate Moss.
KATE MOSS AND TERRY RICHARDSON
The presentation was made at the Centre Pompidou in Paris, France. There he conducted the premiere of l’avant-premiere of a new fashion film starring Kate Moss and Terry Richardson , who attended the meeting and even performed a short original scene.
Despite the presence of Moss in this parade, will Isabeli Fontana next image of the brand campaign. That’s why the model led the parade of the Autumn / Winter 2011 Mango.
After the catwalk, we hosted a big party-concert at Georges, the flagship restaurant of the museum, with the Belgian show Selah Sue , and Clovis Goux DJs and Guillaume Sorge to Dirty Sound System .
The Italian company Superga put one foot in Argentina just for the anniversary of its 100 years of life .The brand brought to Argentina the line of vulcanized footwear with outer soles of rubber. The collection includes models of linen and leather designs. The upper is 100% cotton, which allows the foot to breathe.
The 2011 collection includes a proposal to boot, the model Superga City leather and Superga Countryrubber rain beyond the traditional vulcanized footwear and sports.
The brand dates back to 1911, when in Torino, Italy, Azioni Martiny began producing waterproof boots with rubber soles, for agriculture, along with vulcanized sole shoes. Now your shoes will be found on the premises of La Martina Federal Capital and Greater Buenos Aires.
With the recent wave of purchases by luxury companies, Jimmy Choo, Jean Paul Gaultier, Ed Hardy and Bulgari are just some of the firms that have changed hands this year, the trend seems to be growing or die.The Swiss Labelux Group is one of the companies that have understood this at the foot of the letter, and just weeks after finalized the acquisition of Jimmy Choo , also joined the British brand outwear clothing,Belstaff .
Spa Clothing Company sold the brand, which dates from 1924, the Swiss group, although not officially revealed the figure of the operation. The aim, they said, is that this new weight pleasure of the luxury enhance and accelerate expansion plans Belstaff, both with regard to its geographic presence and its product portfolio.
Her designs are sold in 14 own stores and over 1,000 multi-brand outlets . From its origins to the public strongly vincuó fan of motorcycles , and also promoted its global presence working with Hollywood productions as the saga Iron Man , The number four, The Tourist and Water for Elephants, among other titles.
More? Their campaigns tuviron recognized characters. From the Top British Kate Moss to “customers” asAmelia Earhart , the Che Guevara and Lawrence of Arabia .
Seems like yesterday we saw him get on stage, so shy, after his fashion show at Fashion Edition Buenos Aires 2010, to receive the award for the best collection of the hands of Scott “The Sartorialist” Schuman. For the second consecutive time, Pablo Ramirez became the most important award of the night of style that Buenos Aires Faena Hotel + Universe drives since 2008 with Mercedes-Benz Argentina .
Finally the day came when, as part of their prize, Ramirez was able to present their creations to another walkway prestigious Mercedes Benz, by major parades in New York, Berlin and Miami, among others. For this occasion she was elected the city of Stockholm (Sweden), where Fashion Week was held between 9 and 11 August.
Ramirez preferred to cold Scandinavian take their summer collection, inspired by the “Back to School” taken as the celebration of reunion. The collection is anticipated as “ innocent pupils dressed for her ballet classes intersect with figures of mature women, and romantic silhouettes of young people dream of their perfect prom dress . “
Thus clad models came out Ramirez with a background inspired by an old gateway school library and the anthem “My Flag” as soundtrack . Have they grasped these subtleties Swedish fashionistas? I wonder what they interpreted from the pleated white dresses Dust round necks which public school? Even the hair up with cloth headbands and immaculate neatness of the presentation referred to the hygienist stage of education in Argentina, I do not know if this is the goal of Ramirez.
In addition to the style overall, overalls were gray shorts, coats and shirts with sleeves long or short fungus.Governesses took trench and blazers with deep pockets over long skirts square shot high in pencil formats.While the pupils took brazers with three pockets on shorts and trousers. Ties, trench in some looks for the “students” more mature.
For evening, dresses add lace and pailettes , keeping sober shapes, closed, or smoking pot collars, belted at the waist. Also saw some dresses and pants with format cocoon (cocoon) a trend that is just keeping with the concept managed by Ramirez, envelopes and forms cubritivas.
The fourth edition of BA Fashion Edition will be held next month in November at the Faena Art Center , art space to open in September. There, some personality in the field of international fashion elect local talent to be presented at this gateway Buenos Aires, and the winner will travel to the fashion weeks of Mercedes Benz.
I do not know whether the Spanish creativity or their fashion weeks is marked by the path, almost like a history-structuring of other European gateways, but the fashionistas of the Iberian Peninsula were the most innovative in terms of platforms fashion. And there is another merit more, are pioneers to realize that fashion is now interacting with people rather than models on a catwalk.
Thus, for editing XI Valencia Fashion Week 30 fashion shows in addition to the showroom and Blackspace-author with fifty marks, other, more original. One is DSN Net Social Parade, “ where anyone between 16 and 50 may debut as a model on the catwalk over the water of the VFW Area Off ”.
Also, on Friday September 2 open Fashion Square , the Plaza Los Pinazo, where the English Court and VFW distributed invitations to the shows to the public, and also held meetings in September Fashion , where the winners New models will pose in the shootings in vivo.
The bloggers have their own space again as the last three editions of the VFW and Trend hand CV. This year’s meeting will be a brunch with speed dating format. The prestigious designer Alex Vidal and Sarah Calderon, editor of the journal Trends CV, will host the guest bloggers.
And if it is digital fashion, this year adds a new benefit for those attending this week’s fashion: a free application for iPhone and iPhone with which we can keep up with the schedule of parades, information from each designer, and a photo gallery that will be uploaded snapshots of the event.
There will be four art exhibitions, two before and two during the 3 day event. The most interesting is the sample VFW_10, which reviews the history of the 10 editions of the event and includes a book allusive, by The Press.
Other activities will be the Contest Area D , with 6 coming designers, and parades Off, to be held on Lake of the Agora and under the theme of the bathroom. And on Saturday 10, there will be the celebration of Figaro Awards peluquerí II a, with the 15 finalists selected from 97 collections of 13 Communities.