This year, Lacoste will launch a line of bags and accessories printed with the original crocodile which led to the birth of the classic embroidered logo of the French brand. It is titled Robert George , in honor of its creator.
According to legend, the “Crocodile” is the nickname that Rene Lacoste won thanks to the tenacity with which he played tennis. Thus, Robert George, a friend stylist, he designed a crocodile for fun. A Rene liked the bocetoy asked to embroider it on the white blazer was then on the court. This emblem quickly became the symbol of his international fame, and still is recognizable worldwide.
The line maintains the simplicity with the materials of fabric and metal fasteners. It consists of cloth bags, purses, shoulder bags.The call will be available in Europe since May 2011 in Lacoste stores.
“ Please read the instruction manual carefully before carrying this bag. It contains important information regarding the proper coordination of your look . “ Thus arose the new handbag designed by American,Jeremy Scott , for the French brand Longchamp , resembling the speech that traditionally are the prospects for drugs.
And the description of the piece continued:
- CAUTION : LIMITED EDITION.
- Composition : cotton print with leather trim.
- Pharmacological Composition : mood enhancer.
- Directions : this bag should be used in cases of vitamin deficiency .
- Special Precautions : This bag is printed with colorful pills. If your clothes are too colorful, avoid over-combine to not exceed the recommended dose.
- Dose : morning, noon and night, they need during the day, without moderation.
- Method of administration : bringing in the arm or hand.
- You can wear without prescription or consultation with a stylist .
This is the new model of collaboration that support both brands since 2006, but Scott has that ability to continually reinvent themselves and overcome their own limits, laughing a bit of Western consumerism .No wonder previous versions of the bag designed by American mega included a picture of a credit card “golden”, a retro phone, a series of travel stamps, etc..
And this time, the modern vices like cigarettes and pills were the inspiration for Scott to Pill’s bag (bag of pills), which resulted in the classic model of Longchamp Pliage. This limited edition will be available exclusively at Colette (Paris), from 1 June 2011 and in Longchamp stores from July 1, 2011.
Of course, some would be shocked by the mountain of drugs snuff and displayed in the foreground, and this will be disseminated multiple readings. But of course the goal, which exceeds that of being an attractive fashion accessory, was to invite reflection on a current topic.